FOD Mobility Group | Innovative Transport Technology & Mobility Services

Our Leadership Team

Our leadership team have decades of experience and expertise in the mobility space. Their vision inspires innovation and pushes the boundaries of technology to help us shape the future of mobility.

Joe Howick

Fleetondemand CEO

Joe Howick

Fleetondemand CEO

Joe brings over 26 years of fleet industry experience to his role as CEO, with a specialisation in the vehicle rental sector. He previously led the successful growth of vehicle management specialist FleetEurope as Chief Operating Officer prior to its acquisition by Fleetondemand in 2019. Prior to this Joe also held senior roles at Leasedrive Group and Zenith.

Matt Heald

Chief Operating Officer

Matt Heald

Chief Operating Officer

Matt is a member of FOD's executive board and has been with the business since it was founded in 2009. He is responsible for overseeing the Service Delivery Centre (SDC), People and Culture team, and working closely with the Pproduct development team to drive innovation. Matt has developed long-standing colleague and client relationships, ensuring their continued strength and success.

Becky Marshall

Finance Director

Becky Marshall

Finance Director

Becky Marshall oversees the financial strategy and operations for Fleetondemand to ensure fiscal health and accurate forward planning. As a member of the executive board, Becky contributes to the overall strategic direction and decision-making of the company, working collaboratively to drive company growth. A Chartered Accountant, Becky began her career in an accountancy practice before quickly ascending to leading senior finance positions in various commercial roles.

Tracy McCulla

Product Director

Tracy McCulla

Product Director

Tracy McCulla is responsible for driving the success of Fleetondemand’s technology and products by setting the strategic direction, overseeing product development, and ensuring that customer needs and business objectives are met. Tracy brings a wealth of experience in leading transformational change, change management and agile project management with previous roles as Quality Manager, Customer Success Manager, and Product Specialist.

Joanna Price

Supply Chain Manager

Joanna Price

Supply Chain Manager

Joanna Price leads the supplier relations team within Fleetondemand's Service Delivery Centre, drawing on her 18+ years of experience in the rental industry. Joanna is responsible for managing and strengthening relationships with Fleetondemand's extensive network of suppliers. A member of The Chartered Institute of Procurement & Supply (CIPS), Joanna's previous roles as Operations Support Manager and Supply Chain Co-ordinator at Nexus Vehicle Rental further strengthen her expertise.

Dan Metcalfe

Technical Director

Dan Metcalfe

Technical Director

Since joining Fleetondemand in 2011, Dan Metcalfe has overseen the front and back-end development of the company's products. In addition to his technical responsibilities, Dan also plays a crucial role in ensuring the security of Fleetondemand's systems and data, taking the lead on information security (InfoSec) initiatives to implement robust security measures. Dan's previous technical roles at Yorkshire Electricity and Venturelab contribute to his strong technical leadership.

Matt Lenton

Marketing Director

Matt Lenton

Marketing Director

Matt Lenton, Marketing Director at Fleetondemand since August 2019, is responsible for deploying marketing strategies that drive new business, launch products and services, and increase brand awareness. With over 26 years of marketing experience, including senior positions at FleetEurope, Zenith, and CitNOW, Matt's strategic vision and deep understanding of the fleet industry enable him to develop marketing initiatives that support the company's ongoing growth and success.

Ian Diggins

Customer Relationship Director

Ian Diggins

Customer Relationship Director

Ian Diggins joined Fleetondemand in August 2019, managing key long-standing customer relationships and supporting the executive board in implementing the company's suite of ground transportation services. Ian works closely with clients to ensure we consistently deliver solutions that exceed expectations. With over 18 years as a National Account Manager at Zenith's rental management division, Ian brings a strong background in client management and achieving significant shareholder value.

Roland McNeill

Customer Relationship Director

Roland McNeill

Customer Relationship Director

Roland McNeill, Customer Relationship Director at Fleetondemand since August 2019, is a trusted advisor and partner to his clients, nurturing key customer relationships. He proactively engages with customers to identify opportunities for optimisation and growth. With previous experience as an Account Manager at Zenith and an Account Executive at Countrywide Car and Van Rental, Roland's expertise, problem-solving skills, and industry knowledge make him invaluable to the Fleetondemand team.

Luke Simpson

Business Development Director

Luke Simpson

Business Development Director

Luke Simpson, responsible for the Northern UK territories, is dedicated to driving business growth through strategic partnerships and innovative solutions. With 12 years of experience in fleet and automotive including an FN50 fleet management company and a global automotive group, Luke leverages his industry knowledge to identify and capitalise on new opportunities. He collaborates closely with clients to understand their unique needs and develops tailored strategies to support their success.

Shaun Ravin

Business Development Director

Shaun Ravin

Business Development Director

Shaun Ravin, responsible for Southern UK territories, brings over 20 years of B2B sales experience, primarily in the automotive sector, to his role in driving business growth. Having supported prestige vehicle manufacturers, luxury licensed replacement vehicles, and private equity firms, Shaun has a deep understanding of the industry landscape. Building strong relationships with clients, he takes a consultative approach to develop effective solutions that maximise profitability and drive long-term success.

FOD Mobility Group have been developing agile and cutting edge technology solutions for over 22 years that disrupt current ways of thinking and inspire positive change for the future of travel worldwide.

Our Leadership Team

Joe Howick

Matt Heald

Becky Marshall

Tracy McCulla

Joanna Price

Dan Metcalfe

Matt Lenton

Ian Diggins

Roland McNeill

Luke Simpson

Shaun Ravin

Award Winning Rental Technology